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Free · for electrical contractors

The Wired School

Marketing, explained in terms you already know. One short lesson every Thursday, free.

3 lessons out so far. Next one Oct 29.

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26 lessons. Every one starts with something you do on the job.

Voltage drop is why a slow callback loses the job. A GFCI is what a missed-call text should act like. Each lesson ends with one thing to check on your own business that day.

  1. 1
    Voltage drop
    Long run, less power at the load. The longer a lead waits for a callback, the less of it arrives.
    Out now
  2. 2
    Open circuit
    Power goes in, nothing on the other end. The missed call.
    Out now
  3. 3
    GFCI
    Trips in a fraction of a second. Missed-call text-back fires before they dial the next name.
    Out now
  4. 4
    Transfer switch
    Power fails, the generator picks up. After-hours calls answered when the crew is off.
    Oct 29
  5. 5
    Panel schedule
    Every breaker labeled. A CRM: every lead labeled, nothing guessed.
    Nov 5
  6. 6
    Toning out wires
    Find which wire goes where. Tracking which source booked which job.
    Nov 12
See all 26 lessons
  1. 7
    Load calc
    Don't put more on a circuit than it carries. Don't buy more leads than your crew can run.
    Nov 19
  2. 8
    Service entrance
    Where the power comes into the house. Your Google Business Profile is where the calls come in.
    Nov 26
  3. 9
    The green tag
    Passed inspection, everyone can see it. Reviews.
    Dec 3
  4. 10
    Pulling wire blind
    No plan, no labels. Running ads with no tracking.
    Dec 10
  5. 11
    Undersized wire
    Too small, it heats up and drops. A slow website on a phone.
    Dec 17
  6. 12
    Wrong breaker
    Right wire, wrong slot. The wrong Google category. You're not in the search at all.
    Dec 24
  7. 13
    Grounding
    The basics before anything fancy. Name, hours, service area and photos before ads.
    Dec 31
  8. 14
    Panel upgrade vs ceiling fan
    Different jobs, different prep. Follow up a big-ticket lead differently from a small one.
    Jan 7
  9. 15
    The callback nobody dispatched
    A work order with no tech on it. Estimate follow-up that lives on a sticky note.
    Jan 14
  10. 16
    Nuisance tripping
    The breaker trips for nothing. Tire kickers, and how to qualify on the first call.
    Jan 21
  11. 17
    Arc fault
    Small spark, big damage. The bad review nobody answered.
    Jan 28
  12. 18
    Bonding
    Tie every metal part to one system. Every lead source flows into one place.
    Feb 4
  13. 19
    Conduit fill
    Too many wires, nothing pulls. Too many tools, none of them working together.
    Feb 11
  14. 20
    Megger test
    Test before you energize. Test your marketing before you spend more on it.
    Feb 18
  15. 21
    Run length
    Distance matters. Local search: closer shows up first.
    Feb 25
  16. 22
    License on the truck door
    Proof you're legit. Local Services Ads and the Google badge.
    Mar 4
  17. 23
    Lockout/tagout
    Who holds the key. Who owns your Google profile, ad accounts and data.
    Mar 11
  18. 24
    Rough-in vs trim-out
    Two different stages. Setup vs monthly management.
    Mar 18
  19. 25
    Code minimum
    Passing isn't the same as good. Doing the bare minimum online.
    Mar 25
  20. 26
    As-builts
    What actually got built. Monthly reporting: what it produced.
    Apr 1

Taught by Jaimen

Five years in the electrical trade, as a journeyman and on the sales floor. Not an agency guessing at your business. The lessons are free and stay free.

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